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📌 Quick Menu

❗Notion Manual Guideline

Show Overview

📚 Preparation Schedule

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Click each section for detailed information and important schedules and ensure to not miss any important schedules or deadlines.

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Preparation Schedule

🏗️ On-Site Schedule

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Please review detailed timetable for each exhibitor type and coopreate in smooth on-site operation.

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Category Period Note
**Booth Construction
(Constructors & Space Only Exhibitors)** Space Only 11/9 (Mon) 8:00 ~ 20:00
11/10(Tue) 8:00 ~ 20:00 Construction only allowed via official contractors designated by COEX
Shell Stand 11/9 (Mon) 8:00 ~ 20:00
11/10 (Tue) 8:00 ~ 12:00 NO EXHIBITORS ACCESS ALLOWED
Lobby
(Hall B (L100), Hall D (L300)) 11/9 (Mon) 18:00 ~ 6:00 (+1)
Coffee Alley & Bakery Alley 11/9 (Mon) 8:00 ~ 20:00
11/10 (Tue) 8:00 ~ 12:00
Additional Utilities Installation Electricity Installation Completion 11/10 (Tue) 17:00 Possibility of delay if other Space Only construction is under progress
Water & Drainage System, Compressed Air Installation Completion 11/10 (Tue) 18:00
A LAN, Phone Installatoin Completion 11/10 (Tue) 18:00 Personal Wi-Fi routers are not allowed.
Use COEX public Wi-Fi or SK Broadband
**Move-in
(All Exhibitors)** Space Only based on each contractor’s construction schedule No vehicles access allowed starting from 11/10 (Tue) 16:00
Shell Stand 11/10(Tue) 12:00 ~ 20:00 No vehicles access allowed starting from 11/10 (Tue) 16:00
Lobby
(Hall B (L100), Hall D (L300)) 11/10(Tue) 18:00 ~ 6:00 (+1) Overnight Move-In
(Different time with other exhibitors)
Coffee Alley & Bakery Alley 11/10(Tue) 12:00 ~ 20:00
Exhibitoin Hall Access Hours 11/11 (Wed) ~ 11/14 (Sat) 8:00 ~ 18:30 11/11 (Wed) ~ 13 (Fri) 10:00 ~ 18:00
(Attendee Last Entry 17:30)
11/14 (Sat) 10:00 ~ 16:00
(Attendee Last Entry 15:30)
**Move-out
(All Exhibitors)** • Space Only/Shell Stand
• Lobby
• Coffee Alley/Bakery Alle 11/14 (Sat) 16:30~20:00 Dismantling NOT Allowed
**Dismantling
(Contractors)** **Contractors ONLY
(Entry NOT allowed for Exhibitors)** 11/15 (Sun) 8:00~18:00 Dismantling period extension for safe dismantling process
Free Pakring for Cargo Vehicle Booth Construction & Move-In 11/9 (Mon) ~ 11/11 (Tue) Up to 3 hours of free parking per cargo vehicle
(On-site QR code registration required. Passenger vehicles are not eligible)
c Move-out & Dismantling 11/14 (Sat) After 16:30 ~

✅ Checklist

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An Exhibitor Preparation Checklist is provided to help you prepare for the exhibition. Please refer to it to ensure all preparations are completed smoothly.

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Category Note Deadline
Application Submission Mandatory □ Exhibitor Profile (Mandatory)
□ Additional Utilities (Mandatory)
□ Exhibitor Entrance Badge (Mandatory)
□ Invitation Ticket (Mandatory)
□ Space Only booth Design & Construction Report (Space Only Mandatory)
□ Water & Drainage Supply Safety Contract (Mandatory for those who applied for) 8/10~9/30
Optional □ Parking Pass
□ Additional Utilities Installation Location
□ Heavy Items
□ Hazard Items
□ Bonded Items
□ Cherry’s Choice
□ Mobile Invitation Letter
□ Sponsorship Program
□ Additional Packages 8/10~9/30
Booth Construction Space Only □ Select & Contract with Booth Constructors
(Among official contractors designated by COEX)
□ Booth Design
□ Submit Booth Design & Construction Report
(Double check with height limitations, open booth structure regulations) 8/10~9/30
Shell Stand/Coffee Alley/Bakery Alley □ Confirm provided items for the booths
□ Review additional options you need -
Exhibits Display All □ Simulate product display at the exhibition
□ Plan and arrange for necessary furniture/equipment/electronic orders
□ Confirm timeline for exhibites move-in & move-out
□ Establish logistics plan -
Additional Utilities All □ Confirm required additional utilities (electricity, water&drainage system, compressed air)
□ Review your additional utilities order -
Meeting Plans All □ Utilize business matching platform - CafeShow Mocha Port
□ Obtain target buyer database and schedule meetings -
Buyer Invitation All □ Plan initiatives to buyers and arrange meetings
□ Send out mobile invitation letters -
Promotion All □ Develop booths events and promotion plans
□ Create marketing materials, souveniers -
ESG Operation All □ Plan for sustainable booth operation
□ Review digital brochures -
Staff Planning All □ Plan for staff operations
□ Hire on-site staffs
□ Plan for accommodation/meals/transportations, etc. -

🌿 ESG Guideline

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CafeShow Seoul presents an ESG operation guidelines to exhibitors for a sustainable future via eco-friendly event operation.

With growing awareness of the importance of ESG practices in the exhibition industry, various operational measures are being introduced. CafeShow offers an expanded set of eco-friendly exhibition operation guidelines to encourage exhibitors to actively join ESG initiatives. Your kind actions for the planet and your responsible consumption to protect the environment will contribute to a happier future for the coffee industry.

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1. Eco-friendly Booth Operation

  1. Open Booths designs to minimize material usage from the design stage

For Space Only booths with 6 or more units, we encourage you to adopt an eco-friendly Booths operation by constructing more than 1/3 of the horizontal wall (long side) in an open format, reducing material usage and creating a safe and open flow to attract more visitors. 2. Minimize single-use materials and prioritize recycling or eco-friendly materials For Space Only booths, we recommend using reusable blocks, art walls & palettes, trusses, and maxima for construction. 3. Reduce the use of wallpaper/regular paint and use non-volatile organic compound (VOC) paints For installing wooden booths, it is highly recommended to apply eco-friendly paints instead of wallpaper/regular paint. Please consider using eco-friendly materials like honeycomb boards for promotional panels. 4. Reuse interior furniture and wall structures Reuse interior furniture or wall structures for booths decoration in your store or showroom to contribute to environmental protection. 5. Minimize printed materials (digital display, QR, etc.) or eco-friendly paper and ink To ensure eco-friendly exhibition operations, please minimize the production of printed materials and use digital displays or QR codes whenever possible. If printing is unavoidable, please make efforts to protect the environment by using eco-friendly paper and plant-based inks. 6. Minimize unnecessary packaging for promotional items and use recyclable, eco-friendly materials Excessive packaging has long been a major cause of environmental destruction and a serious social issue. Please minimize unnecessary packaging for promotional items and produce them using recyclable, eco-friendly, or biodegradable materials. 7. Reusable tote bag instead of disposable bags Utilizing eco-friendly made reusable tote bag instead of disposable bags are recommended. Reusable tote bags are not just pretty and practical, but also has amazing promotional benefits.

2. Guidelines for Sampling Management

  1. Reduce the use of tasting cups (Use 3-4 oz Cups) Through its eco-friendly campaign “Thank You, Coffee,” Cafe Show Seoul has been promoting the reduction of tasting cup usage. By using 3-4 oz cups, we can minimize the amount of leftover coffee that goes to waste and also reduce the total waste generated from tasting cups.
  2. Encourage usage of water bottles To encourage the use of reusable water bottles, Cafe Show Seoul has prepared an eco-washing station. Please actively cooperate so that visitors who bring their own tumblers can enjoy tastings in them.
  3. Minimize sample portions / use reusable or eco-friendly containers By simply reducing sample portions and serving them in reusable or eco-friendly containers, we can significantly reduce waste. Even if it requires a little extra effort, please join us in taking steps to protect the environment and slow down climate change.
  4. Donate leftover products Please practice sharing by donating any leftover exhibition products. ex) Food Bank, etc.

3. Guideline for Waste Management

  1. Minimize disposable cups & materials Use reusable plastic products Please use reusable containers and bottles instead of disposable products. Minimize plastic and if necessary, recyclable plastics are recommended.
  2. Green Booth Join CafeShow Seoul’s ESG Campaign, “Green Booth” for a better cup of value! 👉 Apply for Green Booth
  3. Proper Disposal of Recyclable Waste in Recycling Bins CafeShow Seoul has been running a campaign to place recycling bins throughout the exhibition halls to ensure proper waste separation. Please find the nearest recycling bin and dispose of all recyclable waste correctly.
  4. Coffee Grounds Collection Campaign and Resource Recycling A large amount of coffee grounds is generated throughout the event. To promote their recycling, we have placed coffee grounds collection bins made from recycled paper between Halls A–B and C–D. Please dispose of coffee grounds in the nearest collection bin and join us in contributing to resource circulation.

Location for food waste & coffee grounds collection box

Location for food waste & coffee grounds collection box

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